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Being brand-focused. What’s the ideal?

Brand is a scary word. It’s one of those words that people associate many different definitions to. Marty Neumeier, author of “The Brand Gap’ offers us a modern definition of brand. “A brand is a...

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Happy “Think New” Year

As you may have heard, a common tradition to kick-start the new year is to come up with resolutions to improve as individuals or even as a business.  “What should we do differently in 2012?” To us, the...

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